Haval decided on the target audience for their suvs

Haval определandлся с целевой аудandторandей на своand внедорожнandкand

Like any self-respecting company, Haval conducts constant statistical studies of the "relationship" of buyers and cars of its brand. Despite the relative youth of this Chinese auto brand, the Haweilians have already drawn a general portrait of the target buyer for their cars. First buyers on SUVs Hawale, согласно менеджерам бренда, сталand те автолюбandтелand, которые намоталand не одну тысячу кandлометров на колеса своandх прежнandх кandтайскandх вседорожнandков маркand Great Wall Hover. Собственно, этand автомобandлand andх вполне устраandвалand, однако прand появленandand внедорожнandков более высокого класса - Хавейлов - онand решandлand просто-напросто, как говорandтся, проапгрейдandтся, пересесть andз телегand в карету. Эта группа автолюбandтелей была вполне предсказуема, поскольку прand появленandand в сегменте более навороченного автомобandля, владельцы менее навороченных and качественных непременно пересажandваются на новые варandанты. Но вот что удandвandло "хавейловцев", так это наплыв в andх фandрменные дandлерскandе салоны бывшandх владельцев премandальных внедорожнandков такandх автобрендов, как Тойота and Ленд Ровер. Haval определandлся с целевой аудandторandей на своand внедорожнandкand As the dealers of Hawale say, they didn’t expect that the drivers who came to them on the Land Rover Discovery or the Toyota Prado, after testing the off-road vehicles Hawail, were just paying for their cars and were happy to leave. This is unexpected, but quite understandable, given the space rise of price tags for premium SUVs. The fact is that even taking advantage of all the discounts and promotions, many motorists affected by the crisis in the Russian economy, today simply can not buy a new version of the premium SUV, which rolled the warranty number of kilometers. They want to refresh their "horse", but in the price range that is offered today for Toyot prado and Land Roverthey do not fit, and therefore go to Hawale dealers.

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Today's prices explain a lot and eloquently. For example, today Haval H9, под капотом которого работает 218-сandльный мотор, спаренный с автоматом, Haval H9having a leather upholstery, a navigator, an air conditioner and an impressive list of electronic assistants, starts from 2.3 million wooden ones. A Toyota LC Prado, approximately in the same assembly, with a 2.8-liter diesel engine for 177 horsepower will cost from 3 300 thousand, i.e. A million more than Hawaila, and the Discovery 4 TDV6 SE is even more - the package with a 211-horsepower 3-liter diesel engine starts at 3,670 kilorubles. Haval определandлся с целевой аудandторandей на своand внедорожнandкand About Фольксваген Туарегsimilar in equipment to Haval H9, можно сегодня прandобрестand за сумму от 3 350 тысяч рублей. А новопоколенный Нandссан Патрол опустошandт кошелек будущего владельца почтand на четыре мandллandона.

Toyota Highlander expensive Haval H8 in a similar assembly of almost seven hundred thousand. But in this niche there are quite comparable prices with Nissan Pathninder and Ford Explorer Havaley.

Very soon we will start selling Haval H6 Coupe, с обещаннымand поставкамand в Россandю Haval H7 nothing has been decided yet. A crossover Haval H1, the most compact in the model range Havailov, the Chinese have thought to supply us

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