This quality crisis is not a hindrance. The correctness of this postulate can be seen by looking at the statistics of Toyota car sales in Russia over the past year. Despite the fall of the car market for absolutely any brand, including Toyota, Japanese cars, nevertheless, remain the most popular. Sales growth in 2015 relative to competitors at Toyota Motor was 7.4 percent, this is the peak figure. Although, of course, with a total forty percent decline in sales, it is still too early to talk about some triumph: Toyota is falling, but slower than the rest, and this allows the Japanese to decide on investments in localized Russian production not only of old models, but also of new products. 
Over the past year, 98,149 Toyota of various models were purchased in Russia. (The fall was 39.4 percent compared to 2014.) But these figures put the Japanese in first place in the top. The most popular model of the Russians today was the premium sedan Toyota Camry, and \ sold a little over thirty thousand pieces. Camry collected at the St. Petersburg facilities Toyota Motor. 
In the segment of cool SUVs in the top turned out Toyota Land Cruiser 200. They sold 11,352 units, which is almost half of the total of all SUVs sold in Russia (45.5 percent of the total.) Among the mid-size "all-traverse" leads Prado Crossover. (14901 cars sold.) Among the crossovers first became RAV4, it was bought by 27,102 Russians.
The Japanese are going to develop localized production of their models in Russia. They say that they will invest eight-digit amounts, of course, not in rubles in the development of the market, including the production of new models. What exactly, the Japanese are not reported. The most eloquent was Fumitaka Kawashima, the vice-president of the corporation, who spoke a lot and pompously about the quality of his brand, about the rate for off-road cars, which everyone in Russia would buy if he had the money - well, they love Russian big cars! Quality, reliability and durability - these are the three whales on which Russians' love for Toyota cars is based. A descendant of samurai assured us that he would not disappoint us. 
At Lexus, Toyota's premium subbrand, by the way, sales are also not going bad at all. Compared to last year, the increase was almost six percent. The Russians bought 20,224 Lexus. Lexus NX became the most popular, the Japanese sold these compact crossovers for the year a little over 9,500 units.
Last year, Toyota earned more than 174 billion rubles from sales of its cars on the Russian market.
