The ruble continues to fall, and this can not but affect the price tags of cars. Today and until the end of the summer there are significant discounts on the majority of cars sold in Russia, however price tags will be rewritten from the first of September, to beat off the dealer losses incurred due to inflation. This is a very painful question for dealers, since a slight revival of sales became apparent only after the announcement of all kinds of discounts and promotions. It is expected that after price increases for cars while maintaining the current economic situation, it is difficult to expect consumer optimism. Dealers promise to raise prices only for those positions that lost a drunken ruble. And no benefits for themselves. It is already clearly known that Mazda, Toyota, Mercedes-Benz, Hyundai, and Honda dealerships prices will definitely increase, as their representatives made statements about this in the electronic media. They directly link the size of the increase in the price of cars to the situation with the ruble, but the actions of direct competitors will be taken into account. Representatives of the Skoda, Volkswagen and Audi brands did not comment on their future pricing policies, they noted that in the event of a price increase from them, an official statement would follow on all available resources.

This price increase may be disguised as the traditional car-care plant for "holidays", in order to start producing cars next year after them. Usually, when a new model range is released, prices increase. So, the rise in prices due to inflationary reasons may be attributed to the rise in prices of new technologies. The final buyer, in fact, deeply do not care, for what reason it will happen. He is always against any promotion. Specify size now increase prices for cars different brands impossible. Many will try not to lift the bar much, because they want to stay in our market after the crisis ends, because it will not be eternal, and the demand of Russian drivers for foreign cars has always been great under normal economic conditions. And there is something to catch here, so it’s worthwhile to temper price appetites, even if temporarily at a loss to yourself.

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By the way, “foreigners” again reached out to us for cars - Belarusians and Kazakhs again came to us again, as in December last year, since the currency prices for cars sold in Russia are much lower than the prices in their country.

If you believe the price forecasts made earlier, then autumn car prices increase should be in the corridor between 15 and 30 percent. But if dealers charge only a percentage of the fall of the ruble, then the growth will be from five to seven percent. It is possible that someone decides not to raise prices, limiting himself only to the abolition of special discounts and promotions that exist before the end of the summer.