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Every year, analysts sum up and provide visual information about the market situation. Last year was not an exception, data on auto sales in 2017 recently became available to the public. The rating of the best-selling cars in Russia for 2018 is only beginning to be calculated, since there is still a lot of time until the end of the reporting period. But while the situation is developing well. There is a certain probability of maintaining positive dynamics in the implementation of new cars. But the situation may change at any time. Therefore, we will talk about the most popular cars in Russia, which are most often bought from official dealers. The calculations were handled by the Association of European Businesses. According to their data, it was possible to determine the most purchased cars in Russia for 2017 and approximately make up a picture for the upcoming results of 2018.
TOP best-selling cars in Russia.
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Some statistics
The results of this year are pleasantly pleasing, since Russians have increased the demand for new cars by 11.9% at once. This is an excellent result, since the last time a positive trend was observed only in 2012. Since then, only a drop in demand has been noted. In March 2017, interest in new cars increased, and this trend continued until the end of the year. In 2018, experts also mark a good start in sales. According to the association, over the past year more than 1,596 million new cars were sold in Russia. For comparison, a year earlier this figure was 1,426 million. Moreover, the peak of sales already traditionally falls on December. This is explained by the fact that many car dealers are starting to offer new cars, as well as make serious New Year discounts. Some buyers simply fear that after the New Year prices will increase, because it is more profitable to buy a car now. This happened because at the beginning of 2018, prices for new cars really increased. Although it is not much reflected in the sales results in the first few months. Experts attribute such positive dynamics to relative market stability.
For 2017, the currency, oil prices and the general situation with the economy in the country did not fluctuate much. The absence of serious economic shocks allowed people to better adapt to the changed prices and raise the demand for new cars. The best-selling cars showed an increase in their popularity. Also, 9 out of 10 leaders in car sales among manufacturers showed a positive trend. The smallest increase was 5%, and the most successful brand showed + 22% compared with the previous year. Among them, domestic AvtoVAZ showed good results, adding immediately 17%. The only automaker officially represented in Russia who ended the year with a negative result was Toyota. Because of this, in front of her came the German company Volkswagen.
By the end of the year, they managed to get into plus several auto companies in demand in Russia:
- Subaru;
- Chery;
- Mitsubishi;
- Ravon;
- Suzuki.
Representatives of the premium segment were not in the best position. Mercedes has not made any progress, while Porsche and Land Rover lost 8 and 3%, respectively, compared to last year. Audi has the largest decline in this segment - the company ended the year with -18%.
Forecast for 2018
Analytical agencies are in no hurry to give a forecast as to which best-selling new cars will be in Russia by the end of 2018. And this is the first time in the history of the Association of European Businesses, when no forecasts are made for the next year. Experts attribute this to the fact that excise taxes and the utilization fee are rising in Russia. This may adversely affect the cost of cars. If the increase in price proves to be impressive, then the question of further maintaining positive dynamics remains very doubtful. But it is important to note that the most popular models belong to the domestic automaker or are produced at the facilities of enterprises located in Russia. Therefore, experts believe that the best-selling cars among all models sold in Russia in 2018 will still be able to maintain growth momentum. But the rates themselves will fall by about 5 - 10%. More detailed forecasts are not yet available. Experts need to understand how the situation in the Russian market will develop in the future, which will allow a more objective assessment of the results of the current year. The current top of the most popular cars in Russia makes it clear which price segment Russians are more focused on, and which automakers they prefer. It cannot be said that the results of the year were unexpected. All about left in their places. Separately, we propose to find out which car turned out to be the most popular in Russia, as well as which companies are in the top 10 best automakers in our country.
Leaders among automakers
For a start, you will find out which manufacturers are most popular in the Russian car market. The situation is quite stable and expected. But it is still important to understand how events are developing in the Russian Federation, how successful this year has been for those who produce the most popular cars among Russians:
- The undisputed leader was AvtoVAZ. Machines under the brand Lada were sold in the amount of 311.6 thousand. And a year earlier, the result was only 266 thousand cars. So the overall increase was 17%.
- The second position is confidently taken by the Korean company Kia. In many ways, the success of this automaker is due to the huge demand for the Rio model. As a result, over the year, Russians bought almost 182,000 cars with a Kia nameplate. This is 22% more than a year earlier.
- The third place was also taken by the representative of the South Korean auto industry Hyundai. Their cars sold 158 thousand copies. The increase is more modest, but still there is a positive trend at the level of 9%.
- The fourth most popular automaker in Russia was the French Renault brand. These machines were sold more than 136 thousand pieces. The French are also showing a positive trend. Their increase in comparison with the previous year was 17%.
- The honorable fifth place was given to the company Volkswagen. Since their cars belong to the more expensive segment, with the exception of some models, the demand was not so high. Therefore, for the year the Russians bought only 96.5 thousand Volkswagen cars. But still, for the German brand, this is a success, since the dynamics showed an increase of 20% compared to last year.
- Sixth place for the Japanese company Toyota. They managed to realize 94 thousand of their cars. What is most interesting, Toyota remained exactly at the same level as they had a year earlier.
- At the seventh position in the ranking was another company from Japan. In Russia, Nissan cars sold 76 thousand copies. The increase was 8%.
- The eighth place ranking Russians gave the Czech auto company Skoda. In total, over 62 thousand of these cars were sold in the country. The Czechs showed a good result, because the dynamics was positive and ended at around 12%.
- Unexpectedly for many, GAZ came in second. This is due to the fact that the analytical company took into account the results of sales of passenger cars and light commercial vehicles. GAZ practically had no competitors in this component. Because they accounted for more than 58.6 thousand cars sold. And the dynamics of development was + 5%.
- American company Ford closes our rating. Their cars are in high demand. Because for the year managed to realize about 50 thousand new cars. Ford also ended the year on a positive note, and their increase was 18%.
Довольно интересно ситуация обстоит вокруг китайского автопрома. Та же компания Geely сократила свои продажи на 50% по сравнению с прошлым отчётным периодом. А вот бренд Changanподнялся сразу на 161%.
But the most striking result of the company Foton. If in 2016 75 cars were sold in Russia, in the past they turned out to be 534. That is, the growth dynamics amounted to an amazing 612%.
Most Popular Models
Now consider the rating of the most popular cars in Russia specifically by model. Here you should not expect big surprises, because the market situation was quite stable. But still in the top 10 most popular cars have their own nuances. Let's talk about them in more detail:
- The most popular car is represented by Kia. We are talking about the model Rio, which accounts for the bulk of sales in the domestic market. Because it is officially the most popular car. Analyzing the most popular cars of the first months of 2018, we can conclude that this year the position of Rio should not change much. So far, the only competitor is Lada Granta. In total, Rio was sold in the amount of 96.7 thousand copies, which is 10% more compared to the results of last year.
- The second line is confidently occupied by the domestic Lada Granta. This car from official dealers bought almost 94 thousand times. The dynamics remained positive and amounted to + 7%. Discounts for new cars! Profitable loan from 9.9% installments 0% adom.ru
- Third place, the Russians also gave the domestic automaker. This time we are talking about the model Lada Vesta. The demand for the car increased immediately by 40%. In total, 77.3 thousand cars were sold.
- The honorable fourth place is taken by the Hyundai Solaris model. This is where the situation for the Korean automaker is not the best, since sales fell immediately by 24%. Therefore, over the past year, only 68.6 thousand cars were sold. A year earlier, the result was more than 90 thousand cars sold.
- On the fifth line of the rating of the most popular cars in Russia is another Korean. This is literally the "shot" crossover Chalk. According to the results of the reporting period, 55.3 thousand buyers were found for this car. The results cannot be compared with last year, since sales started only in August.
- Sixth place went to the German car Polo from the company Volkswagen. As always, the Germans demonstrate stability. The dynamics was 2% with a plus sign. Over the past year, this car has sold 48.6 thousand copies.
- Seventh position in another crossover. Here we are talking about the model Duster from the company Renault. The dynamics turned out to be absolutely stable, therefore the French did not leave either in plus or in minus. During the year, 43.8 thousand Duster crossovers were sold.
- The eighth line for Lada Largus. Sales of both commercial and passenger versions were taken into account. Total sales of such machines 33.6 thousand pieces. This is 15% more than in the previous year.
- Ninth place was taken by another representative of the domestic automaker. Here we are talking about the Xray crossover from Lada, which was sold in the amount of 33.3 thousand copies. Over the past year, 19.9 thousand people bought this car.
- And closes the top 10 Japanese crossover RAV4 from Toyota. The model showed a positive trend and added 8%.
The rating was largely expected. It is worth noting some successful new products from automakers, who managed to break into a leading position, despite the very recent appearance on the market. If we talk exclusively about the dynamics of growth of popularity, then the most interesting here are the following cars:
- the demand for Skoda Rapid increased significantly, which added 14% in Russia;
- a good result was demonstrated by Mazda's CX-5 crossover, sales increased by 19%;
- Kia's new-generation Sportage crossover increased its sales immediately by 30%;
- modest on-Do from the company Dutsun has become more popular by 35%;
- The best result was demonstrated by Tiguan from Volkswagen, in percentage terms its popularity immediately increased by 160%.
Analyzing the results of the study, we can say that Russians mostly prefer domestic cars and inexpensive foreign cars. Also, there is a serious trend of increasing interest in crossovers. The increasing share of the market is engaged in exactly the category SUV. And here, too, basically acquire more affordable crossovers. The reporting period clearly showed a positive trend. But experts fear that the results of this year will be much less positive. The instability of the economy, the rise in the exchange rate and the increase in the cost of cars have a negative effect on purchasing power. Although in the first months of sales go at a fairly high level.